A SaaS platform that enables creation, customization, and management of synthetic audiences to conduct fast, affordable market surveys and analyses with privacy controls and adjustable accuracy.

There is a brewing war between AI and consulting. A new technology called “synthetic audiences” generates digital versions of people that can be surveyed almost instantly and affordably, though less accurately. This can transform market research and marketing by drastically reducing time and costs. Large firms and startups are already working in this space, but adoption depends on trust in privacy and accuracy. The technology can replicate human survey responses with up to 90% accuracy, though it is not perfect. The future depends on acceptance by large enterprises and integration with existing tools.